Single Customer View

Get a complete view of your customers by aggregating data from various touchpoints

Informed business decisions depend on good quality data. But that data can be spread out across your organisation—across people, systems and databases—making it difficult to get a holistic look at the information available to you.

To make good business decisions and create engagement with your customers, you need a single view of each individual. This means consolidating all of the information you have about your customer into one master reference file so that customer details are readily accessible in one place. This individualised view helps you better identify your most valuable customers, more easily develop and deliver cross-sell and upsell opportunities and increase customer retention.

By finding connections between data elements, such as name and address, our data matching software quickly removes all duplicates from your database. It has a powerful matching engine that identifies linked or similar records that contain keyboard errors, missing words, extra words, nicknames or multicultural name variations.

Experian Data Quality’s data matching software uses fuzzy matching and multicultural intelligence to find similarities within personal and business data sets. Unlike other products that look for exact matches, we use multiple search algorithms in order to find the most matches possible regardless of exact spelling or sequencing.

Real-time matching

Integrate our deduplication API into your website or applications. As a new record is created, our matching solution instantly determines whether it is a duplicate. Sophisticated name matching eliminates typos, nicknames, extra or missing information, acronyms and suffixes.

List processing service

Have a list that needs to be standardised and deduped? Upload a batch file of records to quickly search for name matches and duplicates. This can be done on a one-off basis or ad hoc whenever needed. You can also use our Professional Services Team to manage the entire project for you.

How Experian can help?

  • Detailed data discovery to identify data quality issues affecting identity matching

  • Highly configurable matching and golden record technology

  • Optional consumer information enrichment

  • Flexible implementation options, including on premise, hosted and data services

  • Support from experienced consultancy teams during the entire project

Featured Articles
Richard O'NeillRichard O'NeillData Quality Manager, Financial Times
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